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A Year of Unforgettable Experiences

Posted on December 23rd, 2020

This year has been difficult for small businesses of all kinds, not to mention their owners, their staff, and their families. But I believe that we can always find the opportunities in a challenging time, and this year is no different. I choose to focus on the valuable lessons we’ve learned, our hard-won successes, and how we can use them to contribute to our momentum going forward.

As we enter a holiday season that may be different from any previous one, it’s important to keep optimism, thankfulness, and gratitude at the forefront. When we reflect on our blessings, it becomes easier to remember why we do what we do and find the motivation to keep moving forward.

What We’ve Learned

Change is rarely easy, but it’s always an opportunity for growth. The lessons we’ve learned over the past year – about ourselves, our communities, and our work – are the result of adapting to unexpected circumstances with dedication and drive. That’s what makes entrepreneurship so challenging and rewarding, and why small businesses remain at the core of our communities.

Here are some of the discoveries that will stick with me.

Expect the Unexpected

Who could have foreseen the ways in which a pandemic would change how we do business, or predict how those changes will continue to shape the future? We can’t plan for every scenario, but there are a few things we can do to ensure that we’re ready to meet any challenges that come our way.

One of the most important steps a small business owner can take is to set aside cash reserves in case of unforeseen circumstances or unanticipated opportunities. Best practices suggest that small businesses should have enough cash in reserve to cover four to six months of expenses. Companies with significant cash reserves had an easier time confronting the challenges of 2020. I hope that, moving forward, more businesses will take this advice and give themselves the freedom to respond to the unexpected.

Reconnect with Core Values

When everything around you is uncertain, there’s a lot of power in reconnecting with your core values. By reflecting on why we do what we do and how we can best serve our communities, we create a guidepost that can help us navigate change.

We all have an origin story – that “a-ha!” moment that changed the course of our life and our work. Think back to the beginning of your story and the value you wanted to provide. Your values (and your value proposition) may be the same or they may have changed, but they should be reflected in your brand identity, your workplace culture, and your engagement with consumers.

Help is Available

One of the things I am most proud of is how our communities have rallied together to support each other through this difficult time. While 2020 is a year that will be marked by a new kind of isolation, we were still able to reach out to each other and provide perspective, resources, and a pathway forward.

Here at e2E, we were able to help small businesses navigate their COVID relief options, access the resources they needed, and weather the Coronavirus storm. I am so grateful for the dedication of our team of experts as they responded to an unprecedented situation with determination, grace, and a spirit of giving. I’m proud we could be an example that help is available to those who ask for it.

Looking to the Future

The lessons of 2020 weren’t easy to learn, but they are part of the silver lining that provides hope for the future. As we move forward together, I know that the discoveries we’ve made, the opportunities we’ve identified, and the challenges we’ve experienced will only make us stronger and more prepared for growth and success.

The team at e2E, LLC is passionate about supporting small businesses and entrepreneurs by giving them access to the expert guidance they need to make the best of any situation. Our experienced professionals provide support in critical areas including budgeting, accounting, HR, payroll, taxes, marketing, and more so that businesses can grow and thrive. Contact us to learn more!


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