Growth Mode: KC Outsourcer Launches New Service, Leases Bigger OfficePosted on April 3rd, 2020
Kansas City-based e2E LLC moved into a larger office and is launching new fractional chief marketing officer outsourcing services.
Nancy McCullough, former CFO of the Ewing Marion Kauffman Foundation, founded e2E in 2013. The company’s niche is helping entrepreneurs who typically don’t have the resources to hire full-time executives but still need the expertise to compete and grow.
When e2E started, it offered CFO and human resources officer services out of a 1,200-square-foot Crossroads Arts District office. The company grew to 23 employees — adding 10 in the past year — and needed more space. In November, it moved into a 4,000-square-foot office at 519 Southwest Blvd.
Now that extra space is helping e2E add marketing services.
“All the foundational things like finance and HR are important for success,” McCullough told the Kansas City Business Journal. “But it became evident that as we’ve been working with companies to help them get expenses under control and get their operations humming, the problem at that point was sales. They’re typically spending some money on marketing, but they don’t really have a strategy and aren’t intentional about it. What we want to bring to the table is the chief marketing officer — the person who helps you sit down and think about your spend and why you’re spending it the way you are. Is it the most strategic way to use those resources to grow your top line?”
“Throughout my career, clients would often come in and not really know who they are,” Baerg said. “They didn’t have a strategic plan for their marketing. The bottom line is if you don’t know who you are and where you’re going, how are you going to get there? We help them get there.”